Our Why

Did you know national research discovered 7 in 10 girls believe they are not good enough or do not measure up in some way (66% in Washington DC), including their looks, performance in school and relationships with friends and family members? 62% of girls are insecure about themselves and 80% of women agree that every woman has something about her that is beautiful but does not see her own beauty. PBY Inc. aims to change these numbers, by teaching our girls how to steer away from society’s definition of beauty and to start looking at themselves internally.

*Statistics obtained from Real Girls, Real Pressure National Study